Once again Worldwide Business Research gathers over 100 senior level pharmaceutical sales professionals at Pharma Sales World 2007, which takes place in Prague, Czech Republic, on November 5-7. Bang & Olufsen Medicom is looking forward to participating actively in this event.
Bayer Schering Pharma on Helping Hand Data Capture
Moreover, this event allows you to further discover our compliance and monitoring devices through one of our clients. Bayer Schering Pharma will in a speech entitled “Generating Effective Customer Insights in Emerging Markets to Deliver Added Value to Stakeholders and Drive Revenue” discuss how to add value to your brand and gain insight in your customers. The speech is held by Piotr Markiewicz, Head of CV Risk Management Group, Bayer Schering Pharma, Poland, and he will tell about the company’s experiences with our tablet dispenser the Helping Hand Data Capture device. This is a compliance and monitoring device, which assists a quick and easy data upload for physicians and patients, and it supports clinical trials and post-marketing surveillance studies. A new development allows electronic monitoring as the device can be connected via a USB cable to a computer. Thereby, the investigator can easily download a precise pattern of the patients’ tablet-taking behaviour.
Currently, the Helping Hand Data Capture is used for clinical trials in Poland in connection with Pritor®, Bayer Schering Pharma’s hypertension product. You can read more about Bayer Schering Pharma’s clinical trial in Poland here.
The exhibition at conference takes place at InterContinental Hotel in Prague, Czech Republic, on November 5-6, 2007. You can read more about the conference agenda here.
The speech takes place on Monday, November 5 at 16.30.
We hope to see you at our stand number 5 in the hall at the entrance to the conference room.